Analysis of Digipaks

Jack Johnson - In between Dreams

The front cover of Jack Johnson's album "In between dreams"

has a very simple main image which only uses two colours of

black and yellow. The silhouette of Jack Johnson is carrying a

acoustic guitar which suggests that acoustic guitar is the genre

of this CD.

The album title and artist name are written in the same font

which is a quite simple, thin San serif. The artist name is

written in black which stands out against the contrasting yellow background. This is bigger than the album

title which is written in white. The effect of the white is that it also contrasts with the yellow background,

however also makes a distinction between the artist and album.

The image fills the whole cover making the tree the main focal point. The only the silhouette of the artist

is shown on the cover, suggesting that the main selling point is the music rather than the artist. The tree

connotates ideas of nature. Jack Johnson looks quite relaxed in the image which is reflected by the album

title "In Between Dreams" which is a relaxed and carefree title.

The back cover is also very simple with the track names the main focal point because they are written in black

which contrasts with the yellow background. There is a bar code at the bottom with a list of the record companies

which shows that the artist and record companies are promoting each other. the colour scheme is the same which

shows consistency throughout the digipak.

The inside of the digipak is a lot busier than the album cover.

The side sleeve shows the artist holding the guitar, which again draws

the viewers attention back to the music rather than selling the artists

image. The colour green is introduced which connotates ideas of nature

as seen in the front cover.