Evaluation question 1

How effective is the combination of your main product and ancillary text?


Intertextuality is important because it creates a brand identity for the artist and links the products together as a whole. Our product uses intertextual references such as our motif of the colour green which occurs throughout our three products. Our motif is stronger in our music video where green is emphasised throughout the different shots, than the poster and digipac where green is only seen in the background image and doesn't appear in the lettering. This is because we are trying to promote the album as a whole, rather than a single. The natural and urban side of our music video is also used in our digipac and magazine cover background where the band members are standing in the woods, the floor of which is pavement. We did this to show the theme of nature and the destruction of it which appears in the music video by shots flowers and trees juxtaposed with shots of traffic and buildings. This theme is also shown through the title “Seasons of the City” for it holds both natural and urban connotations. Another thing that links our products together is the font. We used the same font on the digipac and on the magazine because it look quite urban and to create brand identity.


The Genre of our music video is also shown through all three products. For example our digipac is like the Stereophonics magazine advert where the image is a mixture of weirdness and normality. This is related to rock/indi music. The magazine advert is also a mixture of weirdness and normality because the boy is opening the doors into a forest. The music video also relates to the theme of rock/indi music because there are shots of the band performing which is often seen in many other rock/indi music videos such as The Killers Mr Brightside.