Theory of semiotics

The theory of semtotics is about signs and how people automatically interpret them.

There are three types of semiotics:

Pragmatics: This is the relationship between a sign and the effect on which is has on the people who use them.
Semantics: This is the relation between the sign itself and the things they refer to.
Syntactics: This is the relations among signs in formal structures

The signs we will use in our music video are:

• speeded up clouds - referring to changing of time
• black and white effects - signifying flash back sequences