In what way does your media product use, develop and challenge forms and conventions of real media products?
To answer this question i will look at Godwins theory and see if i can apply it to my final music video.
1) The video will show a relationship between the lyrics and the visuals - We challenged the usual conventions with our lyrics and visuals. Instead of making the two match we decided to make it the opposite, instead of summer coming back we man the boy on his own missing the girl Summer. The word Summer holds connotations of nature, sun and flowers so we set our video in an urban landscape which was wet with rain and grey skies.
2) The video will have relevant references between the music and the visuals - We tried to make the cutting rhythm match the speed of the music, however because we chose a slow beat song we found it quite hard to do this. If we had time to improve our video this would have been the first thing we would have changed.
2) The video will have relevant references between the music and the visuals - We tried to make the cutting rhythm match the speed of the music, however because we chose a slow beat song we found it quite hard to do this. If we had time to improve our video this would have been the first thing we would have changed.
3) It will demonstrate characteristics of the genre - The characteristics of Indy/Rock music that we used was the band performing shots which are often seen in Indy/Rock music videos.
4) The artist may develop distinctive motifs that may reoccur throughout their videos - The motif within our music video is the colour green. This is because green has connotations of summer and nature which the boys keeps seeing, reminding him of the girl. We show this colour through the lighting, props and outfits.
5) There is often intertextual reference whether it is to films, TV programs or other music videos - our music video doesn't have intertextual references to films, TV programs or other music videos but it does have references to the season Summer, which we encourage with shots of nature and our motif of the colour green.
6) There is often sexual references towards the female body - We purposely decided to avoid this aspect of Godwins theory because we thought it would be inappropriate for our target market where we don't only want to attract males but females too. We also thought that the age of our actors would make this distasteful if we added sexual references.
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